Do-Gooder TV

DoGooder TV is a new service like YouTube specifically for nonprofit organizations. Visitors are able to view compelling video stories of nonprofits and then DoGooderTV gives them a direct way to donate to the organization, join, volunteer or simply find out more information.  The service is currently in alpha, but a fuller version is expected to launch in November.

In a conversation with Michael Hoffman, the CEO, of See3 the parent company of DoGooder TV.  He was asked to say more about the philosophy, purpose and goals behind DoGooder TV:

DoGooderTV is being built as a community for people who care about issues and organizations. Our goal is to bring this qualified audience into the work of organizations. Once emotionally hooked by watching their videos, the audience will be able to act – to donate, sign-up or learn more.

DoGooderTV gives all of those gala dinner videos a new lease on life, and organizations a way to leverage the existing investments they have made in video material by getting it in front of new audiences.

In it's November launch DoGooder TV plans on rolling out some social networking functionalities similar to that of MySpace and Facebook. When asked about this, Michael said,

We believe the social networking idea has legs, and not only for MySpace. Our goal with DoGooderTV is to allow people who get excited about an organization’s mission to share this excitement with their friends, and to seek out others who share their interest. We need a mechanism for “friends telling friends” and then to begin to rely on their friends opinions of worthy causes and organizations.

Relatively few Americans donate money to non-religious nonprofits. If social networking can be tapped to get people to act we are all for it and we want to be a leader in this regard. I must say there are others doing social networks built about issues, such as progressive politics. Where we think we will add something is that our network will be built around video, which we think is a much more interesting frame of reference than say, annual reports.

So drop by DoGooder TV and view some of the great videos that are up already.

Comments

[Carol Kirshner]

Thanks for picking up an article from my feed. I'm luck I found you since I did not see a trackback from you. I have a longer interview with Michael over at my other blog: http://www.drivingintraffic.com

Carol